Let’s be honest:

AI writes like it’s never met a human.
Committees write like they’ve heard of humans, but have never seen one.
Both result in content that’s technically correct, but emotionally vacant and could hallucinate your business into oblivion.

My job? I humanize your words, no matter who, or what, wrote them.
I don’t fight AI and corporate speak, I challenge it, turning its raw output into something a little less predictable, a little more memorable.

But here’s the part most people miss:
I help you find your brand’s voice, whether you’re starting from scratch or building on what you already have. If your brand’s personality is hiding in a dusty corner, I’ll coax it into the spotlight. If you’ve got a strong foundation, I’ll help you amplify it, making sure your message doesn’t just blend in, but stands out.

What I actually do:

• I see the gaps AI misses: the offbeat analogy, the cultural reference, the story that makes your brand stick.

• I help you discover, define, and develop your brand voice, so your content isn’t just written, it’s unmistakably yours.

• I’m not afraid to break your template if it means your message will actually land.

• I know when to let silence do the talking. Sometimes what you don’t say is your strongest message.

• I take the robotic, the jargon-laden, the “why does this sound like a textbook?” and turn it into something people actually want to read.

  Why does this matter?
  Because your audience doesn’t want to wade through endless, jargon-filled content and try to figure out what phrases like “innovative, scalable solution” actually mean. Neither do they want text that sounds just like everyone else.
  They want to feel something.
  They want to remember you because your content made them pause, smile, or think twice (maybe even three times).

In a digital world obsessed with speed, I slow down just enough to make your message matter.
If you want content that doesn’t just “resonate” it lingers, let’s talk: justindear@jldcopywriting.com